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Holland Water Bar serves tap water in the desert

As the world gathered for Expo 2020 Dubai, a global celebration of innovation, Holland Water proudly showcased its sustainable water solutions. A significant challenge emerged: ensuring the safety and quality of drinking water for a massive influx of visitors while simultaneously minimizing the environmental impact of plastic water bottles.

Holland Water addressed this challenge with its advanced HW Bifipro® systems. These innovative systems, utilizing a safe and proven method called copper-silver ionization, were strategically installed at 23 locations across the sprawling Expo site. This technology continuously delivers controlled doses of copper and silver ions into the water supply, effectively eliminating harmful bacteria like Legionella without the need for harsh chemicals or excessive heat. The result? Clean, safe drinking water is readily available to every Expo visitor.

Beacon of sustainability

Holland Water’s commitment extended beyond just functionality. In the Dutch Pavilion, the Holland Water Bar served as a beacon of sustainability. Here, visitors could experience firsthand the quality and taste of tap water treated with the HW Bifipro® system. This innovative approach aimed to change perceptions and promote tap water as a safe and pleasant alternative to bottled water, ultimately leading to a significant reduction in plastic waste production.

Win-win situation

The success of this collaboration between Holland Water and Expo 2020 Dubai resulted in a win-win situation for all parties involved. Visitors enjoyed safe, clean drinking water throughout their Expo experience. The environment benefited from a remarkable decrease in plastic waste. And Holland Water strengthened its position as a leader in developing sustainable water treatment solutions that prioritize both public health and environmental well-being. By showcasing its innovative technology on this global stage, Holland Water demonstrated its commitment to shaping a future where clean water is accessible and sustainable for everyone.

Expo 2020
Roy Mohaboe
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In practice
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Rogier van den Brink

Treasuring water for 20 years

"Two decades ago we set out to develop the very best anti-legionella watertech. We’ve done this with purpose and precision and never stopped fine-tuning. Now we have a new goal: to distribute our superior systems across the globe."

Rogier van den Brink
CEO Holland Water

Office the Netherlands

Nijendal 52, 3972KC
Driebergen-Rijsenburg
Nederland

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Ringlaan 17/A
2960 Brecht
België

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